Marketing Storytelling Tactics


Kill low conversion rates with the power of story.

54 timeless marketing cards that help you master your campaigns, and have the most impactful results in every way possible.

Meet Marketing Storytelling Tactics: an exclusive, high-caliber deck of 54 cards, filled with frameworks, prompts, and exercises, designed specifically to empower your marketing initiatives and turn ordinary campaigns into compelling narratives.

Stories are the secret sauce that can transform monotonous marketing pitches into captivating dialogues. They capture your audience's attention and etch your message into their memory. Consider how tales filled with suspense, such as those about sabre-toothed tigers, remained in our ancestor's minds because their survival hinged on them. Our brains are naturally attuned to stories.

Every tool you need to construct an authentic, human story is within your grasp. Waiting for you to mold them into something remarkable. They're all gathered in one impressively designed toolkit: The Marketing Storytelling Tactics Card Deck.

Marketing Storytelling Tactics also provides access to The Vault, a resource-rich platform with extensive video tutorials for each card, including templates and guides. While the cards provide you with the 'what', these companion videos offer insights into the 'how' and 'why'.

Attention to every detail
- 56 x Workshop Tactics cards
- 3.5” x 5.75” card size
- 400gsm premium matte finish
- Heavy duty UV spot finish card box

Trusted by top organisations

Trusted by 1,000+ professionals

I was able to improve the ROAS on my campaigns by applying these principles into my ad creatives. It's scaled our campaigns massively”

Julia Shuka

Head of Performance Marketing, Harry's

Stories are the magic ingredient to boring campaigns

We’ve got all ingredients you’ll ever need to craft an effective story, no matter the medium. They're in one beautifully designed place:

Marketing Storyteller Tactics contains 54 frameworks, prompts and exercises to help you confidently tell great stories about your work.

Trusted by 1,000+ professionals

Marketing Storytelling Tactics was a game-changer for our campaigns; its unique frameworks and exercises transformed our messaging into compelling narratives that resonated with our audience. This tool is the quintessential asset for any marketer looking to leave a memorable imprint and drive meaningful engagement

Julia Fern

Head of Brand, AG1

The right story at the right time.

How do you know what kind of story to tell?

You’ll always choose the right approach with our Story Building System. A simple set of questions helps you find the most useful category of tactics.

It’s the perfect tool to help you craft your story when you aren’t sure where to begin, or to get unstuck if you feel lost in the middle of a creating a presentation.


Clear step-by-step instructions. No jargon.

Each tactic fits on the back of a card, so you get straight to the point..

The jargon-free instructions and prompts are easy to follow, for novices and experts alike.

After I gave a presentation using Storyteller Tactics, I had loads of messages like “can you give the rest of senior management tips on how to do presentations?” and “I see Tom’s been watching TED talks!”

Maggy Anderson

Head of Growth, Mojo


Get 10x ROI, or your money back.

If after 12 months you haven't got 10x the value back you paid for Marketing Storytelling Tactics, we’ll refund you in full. No questions asked.

Frequently Asked Questions

When do I get the Digital Cards and access to The Vault?

The Digital Cards and how to access The Vault are emailed to you right after checkout, so you can get started right away without having to wait for your physical deck.

Do you ship to my country?

We ship to the US, Canada, UK, Australia, New Zealand, and Europe.

You're based in the UK - will there be customs charges on my order?

We have fulfilment centres in the US, UK or Europe. So if you are ordering within these zones - there is no customs charge. If you're ordering outside of these zones (e.g. Australia) - customs charges should be minimal, if non-existant as we declare the cost price of the physical deck, not the full retail price of everything (The Vault + Digital Cards, etc).

Do you really have a 10x return on investment gurantee?

Yup. If within a year you have used the cards and video tutorials to a reasonable degree and you haven’t found the outcomes from using them are worth at least 10x what you paid, we’ll refund you in full - and you can keep the deck.

Can I get an invoice?

Totally! After making a purchase we will automatically email you a receipt. That email will include a link to generate a more detailed invoice that can include your company information, should you need that for tax purposes.

Will the Digital Cards work in the software I use?

The Digital Cards are compatible with: Miro, MURAL, FigJam, PowerPoint, Jamboard, Whiteboard. Pretty much any software that allows you to play images. The Pip Deck comes in three formats: The super-premium physical deck. A lightweight PDF. And JPG images of the front and back of each card. The images are organised in folders inside a .ZIP file so you can easily navigate to the right card.

What if I decide it’s not for me?

No problem at all! Email us at [email protected] within 100 days and we'll refund you in full, no questions asked.